In order to objectively determine what the real effect induces an ad - whether television, radio, v

Specific numerical values of the attention, vip room emotion and peace remembering causing some advertising, we can help with medical devices certified vip room company establish eMerite. Of the dozens of research conducted neuromarketingových eMerite benchmarks derived specialists who can help each other by advertising Tester eMerite NEURO say whether the cause stronger or less strong emotional response than the usual standard (benchmark). (TZ)
In order to objectively determine what the real effect induces an ad - whether television, radio, vip room print, outdoor, or other - developed by eMerite benchmarks. Ie. on the basis of previous research neuromarketingového team eMerite NEURO determine what amount vip room of attention, positive or negative emotions and depth of standard memory footprint induce different types of advertising. Benchmarks indicate what values while watching ads perform unconscious bodily processes such as bioelectrical brain activity, heart rate, respiratory vip room rate, skin-galvanic reflex and surface skin temperature. Fluctuations vip room of these indicators, they reflect changes in mental status, and thus are reliable indicators of emotional vip room experiences induced by advertising. vip room
Benchmarks research eMerite NEURO take the form of percentage values that reflect the proportion of each monitored parameter to relaxovanému status vip room of respondents. The results of all future research neuromarketingových eMerite will be measured against these benchmarks and test every new ads show that raises more than the usual attention and intensity of emotions, respectively. which element of advertising has a very positive, positive, neutral, negative or very negative.
The impulse to establish benchmarks eMerite NEURO was, among other things. Neuromarketingový research that showed vip room significant differences between the results of a standard questionnaire research data found among those same respondents medical device. Subjective claims of respondents about their feelings of three tested television advertising is significantly different from the actual measured indicators - unconscious - attracting respondents these ads. Spot that respondents immediately after watching evaluated mainly negative, they actually left the most striking impression and best-remembered it. Likewise, the assessment differed rankings spots assembled by subjective feelings and by objectively measured values of positive responses. "The results of our tests clearly proved vip room how misleading research may be based solely on subjective opinion," said Dr.. Jaroslav Jančík, psychologist and analyst team eMerite NEURO. "I advertisement effect can be assessed by objective criteria - just our benchmarks," said Jančík.
EMerite Company evaluates consumer behavior customer electronic measurement technology. It analyzes the preferences of website visitors from data Webtrekk software, is historically vip room the first Czech provider of monitoring internet discussions, conducted neuromarketingové "measuring emotions" caused by advertising and the advertiser runs a database vip room of emotional stimuli - eMerite NEURO Depot. Long-term vip room client companies are AAA AUTO, Danone, Commercial Bank, Mountfield, RWE and Vodafone. In 2014 eMerite vip room project partner WebTop100.
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